![]() The breakthrough came when it was conceived as a simulator, one of the most popular Roblox genres. ![]() The hardest part was taking an award-winning linear narrative and turning it into an interactive experience. “They became our our test group as we’ve been going through this.” “My kids during COVID were glued to Roblox,” she says. She had been pondering a marriage between the musical and a gamemaker, eventually turning for advice to Edelman, her brother, who knew the perfect platform. The genesis of the idea came from Maggie Brohn, the executive producer for “Hamilton” worldwide and chief operating officer of Adventureland LCC, the lead producer for “Hamilton” and other Broadway shows. And if you can achieve that with an intellectual property, you can bring it into any channel and have success because it has that innate feel of belonging everywhere,” Edelman says. ![]() “‘Hamilton’ has achieved something that feels timeless. (There are also Easter eggs, like The Public theater, a nod to the off-Broadway space where “Hamilton” premiered.) David Korins, who designed “Hamilton” for the stage, consulted on the look of the simulator and offered his tweaks. Each scene is carefully realized, with ceremonial swords, candles burning, flowers, artwork, sandbags and smoke.
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